Behavioral economist turned product and strategy leader. 14 years building growth engines, launching products, and deploying AI for some of the world's most ambitious companies.
I have spent 14 years at the intersection of human behavior, commercial strategy, and product execution. I started as a behavioral economist studying why people make the choices they do. That question led me to Simon-Kucher, where I spent a decade advising Fortune 500 companies on pricing, growth, and customer experience. It led me to Qapital, where I owned the product and growth strategy for a consumer fintech serving millions of everyday Americans. And it led me to Apply Digital, where I now lead AI transformation and product strategy for some of the world's largest organizations.
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